Most leaders focus too much on what they say and not nearly enough on setting an example. This audiobook shows what happened in those unusual cases of true leaders?in business, education, the military, and nonprofits?who always walked the walk, especially when times got tough. In a skeptical world, their actions gave them more credibility than even the best possible speeches. Consider how
? Herb Kelleher and Colleen Barrett of Southwest Airlines were serious about putting employees first, and proved it by sticking to a no-layoffs policy while other airlines made major cuts.
? Sony founder Masuro Ibuka, who stressed originality over profits, waited for years while his competitors made color televisions?and then released the Trinitron, a breakthrough product that blew the other sets out of the water.
? Martin Luther King Jr. was so committed to nonviolence that he let a racist detractor beat him up in front of a crowded auditorium rather than raise a hand against him.
Ultimately, leadership doesn't depend on who you are, what you say, or how you say it, but only on what you do. The eye-opening examples in Walk the Walk will inspire leaders at all levels.
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Alan Deutschman's widely acclaimed Change or Die debunked our myths about this crucial topic and revealed the surprising truths about what actually inspires and motivates real change. He has been the Silicon Valley correspondent for Fortune, a senior writer at Fast Company, a senior writer and columnist at GQ, and a contributing editor at Vanity Fair and New York. His articles have appeared in the New York Times Magazine, Wired, and Salon. He is also the former executive director of Unboundary, a consulting firm with clients including FedEx, Charles Schwab, and Coca-Cola. He gives speeches about change at leadership conferences.
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